British holidaymakers head to Africa
British holidaymakers look set to shun traditional European destinations and head to Africa instead, analysts have predicted.
According to the Association of Independent Tour Operators (AITO), countries such as Morocco are likely to attract a greater number of people from the UK this year.
This is because the single European currency has risen to a record high against the British pound and is likely to remain strong during the next few months.
Therefore, prices in countries such as Spain and Portugal are comparatively expensive to Britons, whereas Morocco has more favourable exchange rates and lower prices.
AITO chairman Derek Moore commented: "There will be an increasing number opting for countries on the edge of the eurozone like Morocco."
He added that this is a good location because it is not far from Europe, which means travel times are not significantly different.
This comes after NuBricks.com said the tourism sector in Morocco is "on the up" and has witnessed some "impressive growth" in recent years.
Source: Association of Independent Tour Operators